Hello there! I’m Josephine.

I grew up in New Zealand between the sea and hills, and am now living in Berlin. I’ve been fortunate enough to see many corners of the world, meet many wonderful people, and enjoy a university education in Communication Design, Marketing, and Digital Film.

These experiences eventually led me to UI/UX Design - which combines my love for creativity, human interaction, and functionality. My UI/UX qualification taught me how to apply a user-centric method to design thinking - analysing data from users to come up with helpful and impactful design solutions.

I have worked in graphic design, marketing, branding, web design, and photography with a wide range of clients, requirements, and budgets. I particularly enjoy collaborating with others to strategise, problem-solve, and create something unique together.

When I’m not designing, you may find me hiking, cooking, dancing or eating ice cream.

I’m currently open to work opportunities and collaborative projects - please get in touch, I’d love to hear from you.

A bit more info

Education

  • Career Foundry, Grad 2023

    An extensive program in UI Design - covering responsive design, UI Design patterns, user-centric design processes, Lean UX, wireframing, user flows, user testing, prototyping, preference testing, branding and more. Specialised in UI Animation that introduced us to After Effects, Lottie and storyboarding to create logo and screen animation.

  • Southern Institute of Technology (NZ), Grad, 2019

  • Bachelor of Consumer & Applied Sciences (double major)
    University of Otago (NZ), Grad. 2014

Latest Experience

  • Collaborating with a diverse range of clients to create engaging and effective visual design solutions across multiple platforms, including web design, social media content, photography, video, music videos, brand content and graphic design. Clients included Refugee Support Europe, Conservation Optimism Summit, Berliner Zeitung, Eight Rooms Gallery.

    Contributed to raising brand awareness for clients through visually impactful designs that effectively communicated their message and values.

  • Planning & delivering multi-channel marketing campaigns with consistent messaging & branding. Designing all marketing materials for designated events. Contacting and negotiating with external media partners and associations. Designing, writing and dispatching email marketing campaigns

  • Developed and executed successful multi-channel marketing campaigns, resulting in increased brand awareness and engagement. Proactively promoted sustainable practices throughout the organisation, leading to reduced environmental impact, cost savings, and stronger connections with local businesses. Designed and produced visually compelling promotional materials, including effective email campaigns that drove sales and customer loyalty

Recent Projects

  • Work in progress: UI/UX design for Sophie Mae Makeup -advertising services and photo galleries of work

  • Part of my Career Foundry UI Design course - this is a responsive web app designed to help people stay in control of their finances and debts. The project can be viewed here.

  • Shakespeare & Sons is a popular bookstore in Berlin. Through covid I helped migrate their outdated online store to a new platform - improving the user and buying experience. The case study can be found here.